Make Your Mark
Central Saint Martins Showcase Identity (shortlisted)
Working alongside Alisha Kruse and Medha Aluri we designed a shortlisted identity for the 2023 CSM graduate showcase. The identity was designed around our slogan, “Make Your Mark,” a play on mark-making and finding your footing. We aimed to capture the breadth of individuality of CSM’s student body.
My role was to discern a marketing strategy and design a foundational visual language. I experimented with mark-making to produce a unique and bold visual identity which represents the emerging talent coming from our university peers. My collaborators worked with my mark-making alphabet to design web and printed matter. We had to present our marketing strategy and design pitch to a table of clients and worked alongside them during the short-listing process.